Some companies sell consumer products for good. In 2008, Yoplait started to
sell yogurt with special lids for breast cancer. General Mills also changed
their recipe in order to rid of the rBGH hormone, which is linked to breast
cancer. Dannon also followed General Mills' example which resulted in more
dairy companies changing their products to be rBGH hormone free, raising
awareness and raised $2 million to Susan G. Komen for the Cure. This is a huge
deal, especially since Yoplait and Dannon are the leading yogurt companies.
Source1 Source2
Dawn dishwashing detergent also have sold products for good, selling bottles
and donating $1 for each bottle sold to help International Bird Rescue and The
Marine Mammal Center. They've donated over $500,000, and bottles of detergent,
to these two organizations to save animals who have been caught in oil spills
and clean them up in order for them to survive. They’ve been marketing their
efforts on television commercials, the internet, and radio. Dawn is the leading
detergent, having millions of loyal consumers.
Source
Johnson & Johnson sells wound care products to donate for the Red Cross.
They also deliver said products to the Red Cross as well. In 2007 they released
a product for the treatment of burns with the introduction of the only
self-adhering hydro-gel pad available to consumers. The company has been
delivering products to aid the Red Cross for over 125 years.
Source
I think most companies should be like this. Reach a target audience or consumer group and donate a percentage of sales to help make a positive difference in the world. I mean, why not? They earn profit, help their target audience feel good about helping others and then they themselves help and make a difference, plus their company now has a positive image to the public media. That boosts sales and profit. So it's all a win-win situation. You do good, you have others feel good, and you look good while doing it.
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