WeeK 6 EOC: Me x 3

Things that I have bought for myself that represent who I am would be a pair of Hello Kitty headphones, I love and enjoy cute things. I feel it fits my personality and shows off a bit more of my personality. Hello Kitty is a pop culture icon that I have grown up with and have always liked, Sanrio's top seller was Hello Kitty. She took the world by storm with her simplistic design and her millions of looks and outfits that make her so flexible in fashion and for every child, especially girl, to enjoy her and represent them as an individual.

"Ad man Rosser Reeves said a company should develop a unique selling proposition (USP) for each brand and stick to it. Each brand should pick an attribute and tout itself as “number one” on that attribute. Buyers tend to remember number one better, especially in this over-communicated society." -Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing   

Another item I have bought is a Nightmare Before Christmas messenger bag. I bought this because it's one of my favorite movies of all time when I was little and because I needed a new backpack to carry my notebooks and things every day for college. I didn't want just any backpack, I wanted something that looks interesting, nostalgic, cute, and creepy. Any other backpack, I felt, just wouldn't convey my personality or my interest, nor would it help me 'stand out' from the many mundane cliche backpacks other students carry sometimes. People will see that I have a bit of a dark humor and can be a little creepy because of my backpack.  

"Dividing a market into smaller segments with distinct needs, characteristics, or behavior that might require separate marketing strategies or mixes." -Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing   

My last item  is Marvel Superhero sticker sheets. I bought these because I wanted to customize my ipod and computer with superhero stickers. Why should superheroes be for men and men alone? A girl like me can enjoy superhero comicbooks just as much as any guy. I read comics, I enjoy the art and the stories, and who hasn't seen or grown up with Batman, Superman, Captain America, or Iron Man? So I decorated my stuff with these stickers, I personalized my things with stickers that I enjoy and I like adding more to them about the things I enjoy

"Dividing a market into different age and life-cycle groups." -Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing   .

Week 5 EOC: Super Bowl Commercials

" Brands are more than just names and symbols. They are a key element in the company’s relationships with consumers. Brands represent consumers’ perceptions and feelings about a product and its performance—everything that the product or service means to consumers. In the final analysis, brands exist in the heads of consumers. As one well-respected marketer once said, “Products are created in the factory, but brands are created in the mind.” "


"Brands vary in the amount of power and value they hold in the marketplace. Some brands—such as Coca-Cola, Nike, Disney, GE, McDonald’s, Harley-Davidson, and others—become larger-than-life icons that maintain their power in the market for years, even generations"

"The aim of the entire value delivery system is to serve target customers and create strong relationships with them. "

- Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing    


This commercial is great because it's charming, it has iconic characters that we have grown with when we watch coca cola commercials, it shares that frustrating moment sports fans or just people in general can relate to when watching a sport and we just want to scream or growl with frustration, and it has a wordless message we immediately grasp; 'Even if the game isn't going as well as you'd hoped, there's always something to look forward to.' I like this commercial for those reasons. It has the polar bears that we immediately identify with a cold bottle of Coca Cola. This adds an emotional attachment to the product because these polar bears have been in most commercials with Coca Cola, and I've grown up watching and drinking Coca Cola most of my life because I loved these bears. They also show a very human emotion that anyone can relate to, that disappointment of seeing your team lose or fumble or something and the reaction most of us have. In the end, the message that is understood, that even if you lost or something didn't go right, it's okay and things get better with a cold drink and good friends. The point, Coca Cola brings you happiness from a disappointing moment. That's the message, that's why this commercial is good. It's selling happiness in a bottle.

Week 4 EOC: Business vs. Consumer Buying Behavior

tbc